Hi, my name is Edward.

Front-End Developer available for freelance and contract.

Hire Me

I was raised on the Big Island of Hawaii in the village of Mountain View just outside the town of Hilo.

Hilo gets over 140 inches of rain per year.

When not working I enjoy Roadtrips, Camping, Surfing & Jiu-Jitsu. My idea of a good time is hanging out at the beach, surfing and exploring the coastline.

I made a solo road trip from Florida to California

I currently live in San Diego, California with my beautiful wife Ali & our awesome dog, Tink.

San Diego gets over 150 sunny days per year.
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Hire Me

I build excellent User Experiences with Javascript, HTML + CSS.

  • Accomplished

    Fourteen years of experience and a track record of successful projects.

  • Attention to Detail

    Experience building high visibility projects with agency and in-house teams.

  • Laravel + Vue

    I love building projects with Laravel and Vue, and I am always looking for more opportunities.

  • WordPress

    If I'm honest I never liked it, but it's okay, I know lots of excellent people who do.

Front-End Development

I build your vision.

I love working with creative teams and agencies to create business solutions using front-end technologies. I have used a lot of tools over the years, but I prefer building applications with Laravel, static sites with Jekyll, and e-commerce stores with Shopify. If you have a freelance project or a need for a longer commitment, then .

  • Languages

    • Javascript
    • PHP
    • HTML
    • CSS
    • Liquid
  • Frameworks

    • Vue
    • React
    • Laravel
    • Slim
    • Blade
    • Bootstrap
    • Jekyll
  • Tools

    • Git
    • NPM
    • Composer
    • Webpack
    • LESS
    • SCSS
    • UNIX
    • Vagrant
  • Platforms

    • Shopify
    • Google App Scripts

Conversion Rate Optimization

Grow by reducing abandonment.

I have completed 250+ A/B tests for well-known brands like Callaway Golf, Intuit, Adidas, Patagonia, Warner Music Group, and Keurig. If you're investing money or resources on traffic then . And if your project is too big for me, I can introduce you to some brilliant people.

  • Tools

    • Optimizely
    • Google Optimize

Google Analytics

Custom setup tracking and reporting.

Analytics is so much more than just page views and users count. Are your marketing campaigns being appropriately tracked? Are your channels set up correctly? Do you even know which channels gain users and which channels convert them? I can help answer some of these questions along with custom configuration, like custom goals and e-commerce tracking, for instance.

  • Tools

    • Google Analytics
    • Google Tag Manager
    • Google Data Studio

Some nice things said about me.


  • Edward has been fantastic to work with! We have really appreciated his attention to detail and responsiveness to help launch KidsLuv.

    He is efficient, very knowledgeable and has been an integral part in improving our customer’s experience online. It’s a relief to have someone like Edward that we can depend on for all of our web development needs!

    Jenn Goodrum
    Marketing KidsLuv